How Firms Go Digital? The Digital Transformation Path Analysis—— Evidence from Nike
نویسندگان
چکیده
منابع مشابه
Mastering Digital Transformation: the Path of a Financial Services Provider towards a Digital Transformation Strategy
To master the challenges of a digital transformation and to systematically address IT’s multifaceted transformative impacts on an organization’s inner and outer environments, top management is increasingly formulating and implementing a digital transformation strategy (DTS). To date, there have been few details of DTS formation concerning its underlying processes and activities. In this study, ...
متن کاملHow Big Old Companies Navigate Digital Transformation
New digital technologies present both game-changing opportunities for—and existential threats to— companies whose success was built in the pre-digital economy. From a study of 25 companies that were embarking on digital transformation journeys, the full article identifies two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation, and ...
متن کاملHow firms can go wrong by offering the right service contract : Evidence from a field experiment
Service firms typically offer customers a menu of pricing plans so that they may select the appropriate plan. Past evidence suggests that this may not be always the case; often customers find themselves in tariffs that do not minimize their costs. An increasingly popular strategy is to recommend plans to customers. In this paper, we examine the effectiveness of this strategy using a randomized ...
متن کاملUnification of Digital Evidence from Disparate Sources (Digital Evidence Bags)
This paper outlines a new approach to the acquisition and processing of digital evidence obtained from disparate digital devices and sources. To date the capture of digital based evidence has always been in its entirety from the source device and different methods and containers (file types) are used for different types of digital device (e.g. computer, PDA, mobile phone). This paper defines a ...
متن کاملHow Do Firms Make Money Selling Digital Goods Online?
We review research on revenue models used by online firms who offer digital goods. Such goods are nonrival, have near zero marginal cost of production and distribution, low marginal cost of consumer search and low transaction costs. Additionally, firms can easily observe and measure consumer behavior. We start by asking what consumers can offer in exchange for digital goods. We suggest that con...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Advances in economics, business and management research
سال: 2021
ISSN: ['2352-5428']
DOI: https://doi.org/10.2991/aebmr.k.210917.085